THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
The study researched into how telecom companies in Nigeria with particular focus on Globacom use Information Communication Technology (ICT), and its impact on their Marketing Communications. Empirical evidence in developed countries suggest that organizations in these countries have found creative ways of maximizing the use of ICT tools in marketing communications. It became imperative to discover if these same tools are being exploited by organization in emerging countries like Nigeria. The paper investigated whether ICT tools are used rightly or wrongly, the quality of the websites and the impact of the usage on revenue generation. A survey method was used with focus on a Telecom company- Globacom. The questionnaire was targeted at the Marketing and IT department as it is believed that these people had a better understanding of what was required as well as having the information needed to provide accurate responses. The questionnaires were sent Via email through Microsoft Outlook which enabled the respondents to provide responses directly on the soft copy. The findings of the research showed that globacom commenced the use of ICT in marketing communication in 2001. The company has a working website and has over the years built a mailing list. The website is a basic website with light graphics and offers opportunity for clients to sign up on line to receive correspondence from the company. Unfortunately, it seems that this particular feature has not been used by clients as globacom resorts to coping e-mails. This violates the CAM-SPAM law and could open up Globacom to spamming complaints. Findings also indicate that the organization has made effort to maximize the use of e-mail marketing. They often change the e-mail marketing message, update the content of the website and constantly update software and hardware. Findings also showed a two hundred percent increase in revenue earned prior to 2001 as compared with revenue earned in 2009. It was recommended that globacom build a website that is heavier in pictures and graphics while not reducing the text, that the company must protect itself from spam complaints by ensuring that only consented clients are sent email and that the Company should advertise their website and encourage people to sign up to receive e-mail from them.
Related Project Materials
DRIVERS' VISUAL FOCUS AREAS ON COMPLEX ROAD NETWORKS IN STRATEGIC CIRCUMSTANCES: AN EXPERIMENTAL ANALYSIS
ABSTRACT
The safety of passengers is an important aspect of developing a car with superlative automaticity. Human error accounts for 94%...
TAXATION AS AN INSTRUMENT OF FISCAL POLICY IN NIGERIA
ABSTRACT
This research work is an attempt to examine how taxation is used as a fiscal policy tool in planning, controlli...
THE ETHICAL AND SOCIAL RESPONSIBILITY OF THE PURCHASING PRACTICE IN INDUSTRIES
ABSTRACT
This research project intends to explore the Ethical and social responsibilities of the Purcha...
DEVELOPMENT OF PILOT SIZE PROCESS FOR ZEOLITE Y AND ZSM-5 PRODUCTION FROM KANKARA KAOLIN
ABSTRACT
The successes recorded at the laboratory for the synthesis of zeolite Y and ZSM-5 using Kankara kaolin sourced from Katsina stat...
THE EFFECTS OF TWO TEACHING METHODS ON ACADEMIC ACHIEVEMENT OF JUNIOR SECONDARY SCHOOL STUDENTS IN HOME ECONOMICS
ABSTRACT
The study focused on the impact of teaching methods of home economics on academic achievement of junior sec...
ASSESSING THE LONG TERM HEALTH EFFECTS OF OCCUPATIONAL EXPOSURE AMONG WORKERS OF ASHAKA CEMENT INDUSTRY IN AKKO LGA AREA OF GOMBE STATE
ABSTRACT
This study was carried out on assessing the long term health effects of occupational exposure...
THE PROBLEM AND PROSPECT OF PEASANT FARMING
Abstract
This project work is designed to find out appraisal of problems and prospect of peasant farming in Uhunmwonde L...
TRADITIONAL RULERS COUNCIL AND CONFLICT RESOLUTION IN BAYELSA STATE, NIGERIA
Background of Study
Traditional institution‖ and their role in conflict resolution&nbs...
THE ROLE OF REVENUE MOBILIZATION IN EC1ONOMIC GROWTH AND DEVELOPMENT
ABSTRACT
This study was carried out to examine the role of revenue mobilization on economic growth and development u...
THE ECONOMIC IMPORTANCE OF FERMENTATION
Background of the Study
Since fruit ferments naturally, fermentation precedes human history. However,...
